Customer service is designed to improve customer satisfaction so your product or service has met their expectations. It further recognizes that the face or voice of the customer service representative is the 'face of the company' and that people, help people.This means company representatives treat people the way they themselves are treated. Everyone likes to feel important and know you value them as customers. Really good customer service goes that extra mile to satisfy everybody, not just customers. Good company representatives recognise that they never start an argument with a customer but should back away. In many instances customer service is provided by automated means, such as Internet sites, and these too must be customer friendly. When customer service deteriorates companies must strive to improve it. In business it is easier and cheaper to keep a customer that to obtain a new one.

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